You might notice something new in a few of our stores next week.
To celebrate our birthday, we’ve transformed our Birthday Story print into beautiful, handmade blankets to go proudly on show in some of our stores for everyone to see. Only 12 large and 8 small blankets have been made (so you’ll have to hunt them down), making these rare presents for just 19 lucky stores around the world.
And we’ve saved our 20th blanket for you. You’ll actually have the chance to WIN one of these money-can’t-buy handmade gifts if you visit one of our stores over our birthday weekend (14 & 15 September). Keep your eyes on the blog to find out how.
A 100% British, hand-made Birthday present.
A number of British companies and talented craftspeople worked with us to make our birthday keepsakes. Inspired by a horse-blanket, the base fabric was made by Hainsworth – a specialist British textile company founded back in 1783, who, with their Royal Warrant, also create the red coat fabric used for the Queen’s Guard uniform
After our creative researcher Jess got numb fingers cutting out over 1,000 felt letters by-hand, we decided to enlist the help of a London-based laser-cutting company to do the rest.
A Welsh company printed all of the colourful patches, and two friends of the brand then crafted the various elements together by hand – Pat Moller knitting our logos and all stitching looked after by Jenny Walker, who has worked with the business since the beginning.
A hand-crafted, 100% British blanket. Here’s to the next 20 years. Cheers!
If you spot one of our blankets in store from next week, tell us where in the comments below.